The Sour Dough
Sift

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1.  Discovery
Current
Header
Info
Product
Listing page
{{ ic.search }}See More, Buy More
Header
Info
Product
Product
Product
Product
Listing page
✕Info
Welcome dialog
Header
Info
Landing page
2.  Selection
Current
Product info
Product
Editors
QTYAdd to cart
Product details page
{{ ic.scan }}Above-the-Fold Editors
Product info
Product
Design Options
Color Options
QTYAdd to cart
Product details page
3.  Conversion
Current
Order summary
▼Billing Info
▶Pickup/Delivery Info
Place order
Product details page
{{ ic.rocket }}Efficient Fields
Contact
▶Ship To
▶Pickup/Shipping Options
▶Payment
Order summary
Place order
Product details page
GlobalPage-1Page-2Page-3
▼Styles
Settings
▶Header
▶Footer
Preview
GlobalPage-1Page-2
Styles
Header
Footer
Settings
Preview
GlobalPages
Styles
Header
Footer
Settings
Preview
GlobalPages
▼Landing
Section 1
Section 2
Section 3
▶Listing
▶Checkout
Settings
Preview
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The Ecosystem

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Powered by
Chipply
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Improved Shopping Experience
{{ ic.up }}Browsing
{{ ic.up }}Conversion
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Configurable Store Builder
{{ ic.up }}Organizations
{{ ic.up }}Stores
{{ ic.up }}GMV
{{ ic.up }}Revenue
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Team Dealer
Organization
Schools, Teams, & Local Programs
Business model
{{ ic.arrowDown }}Customers per store {{ ic.arrowUp }}Stores
Store characteristics
•Short, seasonal
•Modest branding
•Required and standard products
Promo Distributor
Organization
Large Corporations & Groups
Business model
{{ ic.arrowUp }}Customers per store {{ ic.arrowDown }}Stores
Store characteristics
•Long-running
•Strong brand identity
•Product deals and special collections
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{{ ic.megaphone }}Promotional Content
{{ ic.tag }}Differentiated Product Displays
{{ ic.aperture }}Branding & Imagery
Top-Down
{{ ic.pin }}Templates
Options
vs
Bottom-Up
Combinations
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{{ ic.pin }}Primitives
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Optimized Ingredients
Sift plans around Minimal Purchasable Quantities (MPQs)* to make the most of every ingredient.
No more leftover herbs.
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Integrated Planning
Natural language meal discovery and planning keeps grocery lists and recipes adaptable and in sync.
No more cross-referencing.
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Personalized to You
Sift learns your preferences and cookbook over time, turning Sunday planning into "that's just what I wanted!"
No more starting from scratch.
Basic
"Generate menu"
1 dinner
Steak with Chimichurri
2 lunches
Bean Salad with Parsley
No leftover parsley{{ ic.check }}
Variety{{ ic.check }}
Preset Recipe
"Use my saved recipe"
1 dinner
My saved Lasagna recipe
1 breakfast
Southwestern Scramble
No leftover onion{{ ic.check }}
Uses preset recipe{{ ic.check }}
User Preferences
"Make simple & cheap"
4 lunches
Weeknight Gyro
4 breakfasts
Yogurt Bowl
No leftover yogurt{{ ic.check }}
Cost-effective{{ ic.check }}
Pros
•No restrictions on inputs
•No restrictions on editing requests
•Dynamic request changes (i.e., generate 4 dinners → show me Italian recipes)
Cons
•Redundant typing of starting inputs
•Unclear data points attached to edits (i.e., change salmon recipe → which one?)
•Context loss when trying to integrate new recipes into plans across multiple messages
{{ ic.circleUp }}Natural Language
{{ ic.circleDown }}Workflow Efficiency
Non-Deterministic Actions
Initial generation
Misc. PreferencesIngredientsOtherDietCuisinesCostCulinary Level
Editing
Misc. PreferencesOther
vs
Deterministic Actions
Initial generation
# Breakfasts# Lunches# DinnersServing Sizes
Editing
RetryReplaceKeep
= options that could arguably be made deterministic through sliders, selections, etc., albeit at the risk of limiting the user.
Initial
[Canvas]
# Breakfasts
# Lunches
# Dinners
Preferences
A
B
C
[Chat]
Draft menu
[Canvas]
Meal
Meal
Meal
Meal
Meal
Meal
Retry
Save
A
B
C
[Chat]
Canvas
The main output
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Deterministic Actions
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Chat
The editing function
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Non‑Deterministic Actions
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Branding
Logo, tagline, brand voice, marketing assets
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Marketing & Outreach
Flyers, local newspaper, social media
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Baking
In other words, setting a million alarms for the rise times
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Managing Inventory
Ordering supplies & ensuring utilization
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Coordinating Orders
Ensuring capacity, scheduling deliveries
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Tracking Finances
Maintaining margins, tracking revenue and expenses

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